I'm an editor and consultant with more than 12 years of experience in digital media building, launching, and growing brands to scale. I’ve led editorial coverage at five newsrooms, founded three, and supported editorial strategy, direction, and growth goals for 12, covering everything from women's lifestyle, entertainment, and breaking news to travel, home, and tech.

Most recently, I was Editor-in-Chief at Apartment Therapy, a site consistently recognized as a best-in-class destination for smart and service-forward journalism that actually helps people live happier, healthier, and better lives at home. I was also founding editor at Dorm Therapy, helping students feel more at home at school, where I oversaw dorm living and lifestyle advice. 

As Vice President of Editorial Growth & Strategy at Bustle Digital Group, I supported M&A, P&L, and content strategy initiatives for successful integrations of The Zoe Report, NYLON, Mic, Scary Mommy, Fatherly, The Dad, and Inverse. Prior to that, I was Editor-in-Chief of Elite Daily, helping transform the brand into a beloved Gen Z and millennial publisher.

I’m deeply comfortable and adept at knowing and growing audiences, using analytics and instincts to reach new readers and followers across platforms. I can balance OKRs, KPIs, and internal and external goals without losing sight of day-to-day priorities.

Over the course of my career, I've developed and implemented new launches — verticals, partnerships, distribution channels, affiliate strategies, products, newsletters, communities, tooling — that have supported brand goals and brand partnerships in unique ways. I’m so proud of the work I’ve done and the incredible teams I’ve led.